The Center is excited to welcome Dr. Eric J. Arnould, Distinguished Professor. Dr. Arnould, became the PETsMART Distinguished Professor and TJL Research Director in the Norton School in August 2005. He plans to encourge retailing research via partnerships between academic and industry researchers, and in part through undergraduate and graduate research internships. He also hopes to foster more cross-disciplinary collaboration between faculty in the Norton School and other campus units. Since 1990, he has been a full-time academic, teaching consumer behavior, global marketing strategy, and research employing qualitative data. Most recently Dr. Arnould was the Interim Director of Agribusiness programs at The University of Nebraska, where he and his students pursued projects to improve the competitiveness of Nebraska firms in the agriculture sector. He also worked on a collaborative research project on success factors for family farms, and the impact of Fair Trade coffee buying on households in Nicaragua, Peru and Mexico. His academic research investigates service relationships, channels structure and market organization, consumer culture theory, and issues associated with the conduct and representation of multi-method consumer research. Dr. Arnould has written more than 40 articles and chapters that appear in the major US marketing journals, and other social science periodicals and books.

See White Papers (pdf):
Market Disintermediation and Producer Value
Capture: The Case of Fair Trade Coffee in Nicaragua, Peru and Guatemala

Retail Telephony: Dynamics and Costs of Inbound Call Failure

Alejandro Plastina and Eric J. Arnould. Fair Trade Impacts on Educational Attainment and Health: A Three Country Comparison, White Paper #07-001, June 2007.